2017 Collection

Cereal Investigations

To tackle this new investigations; I decided to go out there and look at a variety of cereals; seeing which designs were good and which designs could use some improvements.

I ended up traversing through tesco, asda, and lidl and below are cereals i found in lidl:


and these are from Asda:

I found that lidl had the most cereals which I wanted to re-design.


(source: http://cdn.hercampus.com/s3fs-public/styles/full_width_embed/public/2013/03/18/cereals.png)

And above are some more cereal designs which I found through secondary research. I find that these designs are especially effective for their target market; featuring a variety of eye-catching colors and cartoon characters at the front as well as appropriate font.



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