Despite wanting to do Monsoon, I decided to do first hand research on both stores as they are owned by the same name and i thought that there may be design similarities I could incorporate on my later product to make it look part of the house style more.
And so, I decided to the local Monsoon and Accessorize on a Friday.
Both shops predominantly sold women’s clothing and accessories. It had a natural, feminine house style without being gaudy or tacky. It looked sophisticated but not boring.